The evolution of election polling in the United States

Journal Article (Journal Article)

Public opinion polls have long played an important role in the study and conduct of elections. In this essay, I outline the evolution of polling as used for three different functions in U.S. presidential elections: forecasting election outcomes, understanding voter behavior, and planning campaign strategy. Since the introduction of scientific polling in the 1936 election, technology has altered the way polls are used by the media, public, candidates, and scholars. Today, polls and surveys remain vital to electoral behavior and our understanding of it, but they are being increasingly supplemented or replaced by alternate measures and methods. © The Author 2011.

Full Text

Duke Authors

Cited Authors

  • Hillygus, DS

Published Date

  • December 1, 2011

Published In

Volume / Issue

  • 75 / 5 SPEC. ISSUE

Start / End Page

  • 962 - 981

Electronic International Standard Serial Number (EISSN)

  • 1537-5331

International Standard Serial Number (ISSN)

  • 0033-362X

Digital Object Identifier (DOI)

  • 10.1093/poq/nfr054

Citation Source

  • Scopus