The delivery of public health interventions via the Internet: actualizing their potential.

Journal Article (Review;Journal Article)

The Internet increasingly serves as a platform for the delivery of public health interventions. The efficacy of Internet interventions has been demonstrated across a wide range of conditions. Much more work remains, however, to enhance the potential for broad population dissemination of Internet interventions. In this article, we examine the effectiveness of Internet interventions, with particular attention to their dissemination potential. We discuss several considerations (characterizing reach rates, minimizing attrition, promoting Web site utilization, use of tailored messaging and social networking) that may improve the implementation of Internet interventions and their associated outcomes. We review factors that may influence the adoption of Internet interventions in a range of potential dissemination settings. Finally, we present several recommendations for future research that highlight the potential importance of better understanding intervention reach, developing consensus regarding Web site usage metrics, and more broadly integrating Web 2.0 functionality.

Full Text

Duke Authors

Cited Authors

  • Bennett, GG; Glasgow, RE

Published Date

  • January 2009

Published In

Volume / Issue

  • 30 /

Start / End Page

  • 273 - 292

PubMed ID

  • 19296777

Electronic International Standard Serial Number (EISSN)

  • 1545-2093

International Standard Serial Number (ISSN)

  • 0163-7525

Digital Object Identifier (DOI)

  • 10.1146/annurev.publhealth.031308.100235


  • eng