New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences

Journal Article (Academic article)

Duke Authors

Cited Authors

  • Venkatraman, V; Clithero, JA; Fitzsimons, G; Huettel, SA

Published Date

  • 2012

Published In

  • Journal of Consumer Psychology

Volume / Issue

  • 22 /

Start / End Page

  • 143 - 153