Behavioral models of managerial decision-making
Publication
, Journal Article
Goldfarb, A; Ho, TH; Amaldoss, W; Brown, AL; Chen, Y; Cui, TH; Galasso, A; Hossain, T; Hsu, M; Lim, N; Xiao, M; Yang, B
Published in: Marketing Letters
June 1, 2012
This paper reviews the literature that applies behavioral economic models to managerial decisions. It organizes the literature into research that focuses on alternative utility functions and research that focuses on non-equilibrium models. Generally, behavioral models have seen less application to manager decisions than to consumer decisions and therefore there are many opportunities to develop new theoretical models, new laboratory experiments, and new field applications. The application of these models to field data is particularly underdeveloped. © 2012 Springer Science+Business Media, LLC.
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Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
June 1, 2012
Volume
23
Issue
2
Start / End Page
405 / 421
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
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Goldfarb, A., Ho, T. H., Amaldoss, W., Brown, A. L., Chen, Y., Cui, T. H., … Yang, B. (2012). Behavioral models of managerial decision-making. Marketing Letters, 23(2), 405–421. https://doi.org/10.1007/s11002-012-9183-4
Goldfarb, A., T. H. Ho, W. Amaldoss, A. L. Brown, Y. Chen, T. H. Cui, A. Galasso, et al. “Behavioral models of managerial decision-making.” Marketing Letters 23, no. 2 (June 1, 2012): 405–21. https://doi.org/10.1007/s11002-012-9183-4.
Goldfarb A, Ho TH, Amaldoss W, Brown AL, Chen Y, Cui TH, et al. Behavioral models of managerial decision-making. Marketing Letters. 2012 Jun 1;23(2):405–21.
Goldfarb, A., et al. “Behavioral models of managerial decision-making.” Marketing Letters, vol. 23, no. 2, June 2012, pp. 405–21. Scopus, doi:10.1007/s11002-012-9183-4.
Goldfarb A, Ho TH, Amaldoss W, Brown AL, Chen Y, Cui TH, Galasso A, Hossain T, Hsu M, Lim N, Xiao M, Yang B. Behavioral models of managerial decision-making. Marketing Letters. 2012 Jun 1;23(2):405–421.
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
June 1, 2012
Volume
23
Issue
2
Start / End Page
405 / 421
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing