Behavioral models of managerial decision-making


Journal Article

This paper reviews the literature that applies behavioral economic models to managerial decisions. It organizes the literature into research that focuses on alternative utility functions and research that focuses on non-equilibrium models. Generally, behavioral models have seen less application to manager decisions than to consumer decisions and therefore there are many opportunities to develop new theoretical models, new laboratory experiments, and new field applications. The application of these models to field data is particularly underdeveloped. © 2012 Springer Science+Business Media, LLC.

Full Text

Duke Authors

Cited Authors

  • Goldfarb, A; Ho, TH; Amaldoss, W; Brown, AL; Chen, Y; Cui, TH; Galasso, A; Hossain, T; Hsu, M; Lim, N; Xiao, M; Yang, B

Published Date

  • June 1, 2012

Published In

Volume / Issue

  • 23 / 2

Start / End Page

  • 405 - 421

International Standard Serial Number (ISSN)

  • 0923-0645

Digital Object Identifier (DOI)

  • 10.1007/s11002-012-9183-4

Citation Source

  • Scopus