Optimizing product line designs: Efficient methods and comparisons
Publication
, Journal Article
Belloni, A; Freund, R; Selove, M; Simester, D
Published in: Management Science
September 1, 2008
We take advantage of recent advances in optimization methods and computer hardware to identify globally optimal solutions of product line design problems that are too large for complete enumeration. We then use this guarantee of global optimality to benchmark the performance of more practical heuristic methods. We use two sources of data: (1) a conjoint study previously conducted for a real product line design problem, and (2) simulated problems of various sizes. For both data sources, several of the heuristic methods consistently find optimal or near-optimal solutions, including simulated annealing, divide-and-conquer, product-swapping, and genetic algorithms. © 2008 INFORMS.
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Published In
Management Science
DOI
EISSN
1526-5501
ISSN
0025-1909
Publication Date
September 1, 2008
Volume
54
Issue
9
Start / End Page
1544 / 1552
Related Subject Headings
- Operations Research
- 46 Information and computing sciences
- 38 Economics
- 35 Commerce, management, tourism and services
- 15 Commerce, Management, Tourism and Services
- 08 Information and Computing Sciences
Citation
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Belloni, A., Freund, R., Selove, M., & Simester, D. (2008). Optimizing product line designs: Efficient methods and comparisons. Management Science, 54(9), 1544–1552. https://doi.org/10.1287/mnsc.1080.0864
Belloni, A., R. Freund, M. Selove, and D. Simester. “Optimizing product line designs: Efficient methods and comparisons.” Management Science 54, no. 9 (September 1, 2008): 1544–52. https://doi.org/10.1287/mnsc.1080.0864.
Belloni A, Freund R, Selove M, Simester D. Optimizing product line designs: Efficient methods and comparisons. Management Science. 2008 Sep 1;54(9):1544–52.
Belloni, A., et al. “Optimizing product line designs: Efficient methods and comparisons.” Management Science, vol. 54, no. 9, Sept. 2008, pp. 1544–52. Scopus, doi:10.1287/mnsc.1080.0864.
Belloni A, Freund R, Selove M, Simester D. Optimizing product line designs: Efficient methods and comparisons. Management Science. 2008 Sep 1;54(9):1544–1552.
Published In
Management Science
DOI
EISSN
1526-5501
ISSN
0025-1909
Publication Date
September 1, 2008
Volume
54
Issue
9
Start / End Page
1544 / 1552
Related Subject Headings
- Operations Research
- 46 Information and computing sciences
- 38 Economics
- 35 Commerce, management, tourism and services
- 15 Commerce, Management, Tourism and Services
- 08 Information and Computing Sciences