Directions for judgment and decision making research based on comparison selection: Reply to Arkes, Johnson, and Kardes


Journal Article

Our target article proposed an alternative perspective for studying consumer judgment and decision making, focusing on the types and weights of comparisons consumers select. In this response we consider the major points made by each of the commentators and examine their implications for future work addressing our comparison-focused approach. © 2012 Society for Consumer Psychology.

Full Text

Duke Authors

Cited Authors

  • Simonson, I; Bettman, JR; Kramer, T; Payne, JW

Published Date

  • January 1, 2013

Published In

Volume / Issue

  • 23 / 1

Start / End Page

  • 161 - 163

International Standard Serial Number (ISSN)

  • 1057-7408

Digital Object Identifier (DOI)

  • 10.1016/j.jcps.2012.10.006

Citation Source

  • Scopus