Using fMRI to inform marketing research: Challenges and opportunities

Journal Article (Journal)

Duke Authors

Cited Authors

  • Yoon, C; Gonzalez, R; Bettman, JR

Published Date

  • January 1, 2009

Published In

Volume / Issue

  • 46 / 1

Start / End Page

  • 17 - 19

International Standard Serial Number (ISSN)

  • 0022-2437

Citation Source

  • Scopus