Choice processing in emotionally difficult decisions.


Journal Article

Choice conflicts between one's important values may cause negative emotion. This article extends the standard effort-accuracy approach to explaining task influences on decision processing by arguing that coping goals will interact with effort minimization and accuracy maximization goals for negatively emotion-laden decision tasks. These coping goals may involve both a desire to process in a thorough, accurate manner and a desire to avoid particularly distressing aspects of processing. On the basis of this extended framework, the authors hypothesized and found in 3 experiments that decision processing under increasing negative emotion both becomes more extensive and proceeds more by focusing on one attribute at a time. In particular, increased negative emotion leads to more attribute-based processing at the beginning of the decision process. The results are inconsistent with views that negative emotion acts only as an incentive or only as a source of decision complexity.

Full Text

Duke Authors

Cited Authors

  • Luce, MF; Bettman, JR; Payne, JW

Published Date

  • March 1997

Published In

Volume / Issue

  • 23 / 2

Start / End Page

  • 384 - 405

PubMed ID

  • 9080010

Pubmed Central ID

  • 9080010

Electronic International Standard Serial Number (EISSN)

  • 1939-1285

International Standard Serial Number (ISSN)

  • 0278-7393

Digital Object Identifier (DOI)

  • 10.1037//0278-7393.23.2.384


  • eng