Information displays and preference reversals
Publication
, Journal Article
Johnson, EJ; Payne, JW; Bettman, JR
Published in: Organizational Behavior and Human Decision Processes
January 1, 1988
Preference reversals occur when a decision maker prefers one option to another in one response mode but reverses that ordering when preferences are elicited in another response mode. We report the results of two experiments which significantly impact the frequency of preference reversals. Specifically, when the probabilities are displayed in a format which appears harder to process, the frequency of reversals is increased. Process-tracing evidence suggests that decision-makers also shifted information processing strategies as a function of information format. We discuss the implications for theories of preference reversals and strategy selection, and for the design of information displays. © 1988.
Duke Scholars
Altmetric Attention Stats
Dimensions Citation Stats
Published In
Organizational Behavior and Human Decision Processes
DOI
ISSN
0749-5978
Publication Date
January 1, 1988
Volume
42
Issue
1
Start / End Page
1 / 21
Related Subject Headings
- Social Psychology
- 52 Psychology
- 35 Commerce, management, tourism and services
- 17 Psychology and Cognitive Sciences
- 15 Commerce, Management, Tourism and Services
Citation
APA
Chicago
ICMJE
MLA
NLM
Johnson, E. J., Payne, J. W., & Bettman, J. R. (1988). Information displays and preference reversals. Organizational Behavior and Human Decision Processes, 42(1), 1–21. https://doi.org/10.1016/0749-5978(88)90017-9
Johnson, E. J., J. W. Payne, and J. R. Bettman. “Information displays and preference reversals.” Organizational Behavior and Human Decision Processes 42, no. 1 (January 1, 1988): 1–21. https://doi.org/10.1016/0749-5978(88)90017-9.
Johnson EJ, Payne JW, Bettman JR. Information displays and preference reversals. Organizational Behavior and Human Decision Processes. 1988 Jan 1;42(1):1–21.
Johnson, E. J., et al. “Information displays and preference reversals.” Organizational Behavior and Human Decision Processes, vol. 42, no. 1, Jan. 1988, pp. 1–21. Scopus, doi:10.1016/0749-5978(88)90017-9.
Johnson EJ, Payne JW, Bettman JR. Information displays and preference reversals. Organizational Behavior and Human Decision Processes. 1988 Jan 1;42(1):1–21.
Published In
Organizational Behavior and Human Decision Processes
DOI
ISSN
0749-5978
Publication Date
January 1, 1988
Volume
42
Issue
1
Start / End Page
1 / 21
Related Subject Headings
- Social Psychology
- 52 Psychology
- 35 Commerce, management, tourism and services
- 17 Psychology and Cognitive Sciences
- 15 Commerce, Management, Tourism and Services