Measuring individuals' priorities for national goals: A methodology and empirical example

Journal Article (Journal Article)

This study suggests a methodology for measuring individuals' priorities for national goals on an interval scale and multivariate procedures for interpreting such scale values. The scaling procedure used is a paired comparison paradigm developed by Bechtel. This scaling procedure is outlined and a test-retest procedure developed by Bechtel is discussed. Multivariate analysis of variance, discriminant analysis, and cluster analytic procedures are then outlined for gaining policy insights from the scale value data. Finally, the above methodology is applied to an empirical example carried out in 1970 concerning national priorities for eight possible national goals. Extensions of the technique and further areas of application are proposed. © 1971 Elsevier Publishing Company.

Full Text

Duke Authors

Cited Authors

  • Bettman, JR

Published Date

  • December 1, 1971

Published In

Volume / Issue

  • 2 / 4

Start / End Page

  • 373 - 390

Electronic International Standard Serial Number (EISSN)

  • 1573-0891

International Standard Serial Number (ISSN)

  • 0032-2687

Digital Object Identifier (DOI)

  • 10.1007/BF01406138

Citation Source

  • Scopus