The price of safety
Publication
, Journal Article
Boulding, W; Purohit, D
Published in: Journal of Consumer Research
June 1, 1996
This article presents a simple economic model to assess consumers' valuation of safety features. In particular, we model the benefit from safety as the reduction in the probability of death, and the associated economic value of this reduction. We then apply this theoretical model to investigate market valuation of antilock brakes and airbags via the specification and estimation of a hedonic price equation. Results indicate that consumers behave in a manner consistent with the economic model we develop.
Duke Scholars
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
June 1, 1996
Volume
23
Issue
1
Start / End Page
12 / 25
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Boulding, W., & Purohit, D. (1996). The price of safety. Journal of Consumer Research, 23(1), 12–25. https://doi.org/10.1086/209463
Boulding, W., and D. Purohit. “The price of safety.” Journal of Consumer Research 23, no. 1 (June 1, 1996): 12–25. https://doi.org/10.1086/209463.
Boulding W, Purohit D. The price of safety. Journal of Consumer Research. 1996 Jun 1;23(1):12–25.
Boulding, W., and D. Purohit. “The price of safety.” Journal of Consumer Research, vol. 23, no. 1, June 1996, pp. 12–25. Scopus, doi:10.1086/209463.
Boulding W, Purohit D. The price of safety. Journal of Consumer Research. 1996 Jun 1;23(1):12–25.
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
June 1, 1996
Volume
23
Issue
1
Start / End Page
12 / 25
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing