Affect in the aftermath: how goal pursuit influences implicit evaluations.

Journal Article (Journal Article)

Previous research has shown that the activation of a goal leads to more implicit positivity toward goal-relevant stimuli. We examined how the actual pursuit of a goal influences subsequent implicit positivity toward such stimuli. Participants were consciously or non-consciously primed with a goal, or not, and then completed a goal-relevant task on which they succeeded or failed. We then measured their goal-relevant implicit attitudes. Those who were primed with the goal (consciously or non-consciously) and experienced success exhibited more implicit positivity toward the goal, compared with the no-goal condition. Experiencing failure in the goal priming conditions reduced implicit positivity toward the goal, indicating disengagement from the goal. We discuss the theoretical implications for understanding the role of implicit attitudes in self-regulation.

Full Text

Duke Authors

Cited Authors

  • Moore, SG; Ferguson, MJ; Chartrand, TL

Published Date

  • April 2011

Published In

Volume / Issue

  • 25 / 3

Start / End Page

  • 453 - 465

PubMed ID

  • 21432686

Electronic International Standard Serial Number (EISSN)

  • 1464-0600

International Standard Serial Number (ISSN)

  • 0269-9931

Digital Object Identifier (DOI)

  • 10.1080/02699931.2010.538598


  • eng