Affect in the aftermath: how goal pursuit influences implicit evaluations.
Journal Article (Journal Article)
Previous research has shown that the activation of a goal leads to more implicit positivity toward goal-relevant stimuli. We examined how the actual pursuit of a goal influences subsequent implicit positivity toward such stimuli. Participants were consciously or non-consciously primed with a goal, or not, and then completed a goal-relevant task on which they succeeded or failed. We then measured their goal-relevant implicit attitudes. Those who were primed with the goal (consciously or non-consciously) and experienced success exhibited more implicit positivity toward the goal, compared with the no-goal condition. Experiencing failure in the goal priming conditions reduced implicit positivity toward the goal, indicating disengagement from the goal. We discuss the theoretical implications for understanding the role of implicit attitudes in self-regulation.
Full Text
Duke Authors
Cited Authors
- Moore, SG; Ferguson, MJ; Chartrand, TL
Published Date
- April 2011
Published In
Volume / Issue
- 25 / 3
Start / End Page
- 453 - 465
PubMed ID
- 21432686
Electronic International Standard Serial Number (EISSN)
- 1464-0600
International Standard Serial Number (ISSN)
- 0269-9931
Digital Object Identifier (DOI)
- 10.1080/02699931.2010.538598
Language
- eng