The value of decision analysis at Eastman Kodak Company, 1990-1999


Journal Article

Because of the one-time nature of typical decision-analysis projects, organizations often have difficulty identifying and documenting their value. Based on Eastman Kodak Company's records for 1990 to 1999, we estimated that decision analysis contributed around a billion dollars to the organization over this time. The data also reflect the many roles decision analysis can play. Aside from its monetary benefits, it promotes careful thinking about strategies and alternatives, improved understanding and appreciation of risk, and use of systematic decision-making principles.

Full Text

Duke Authors

Cited Authors

  • Clemen, RT; Kwit, RC

Published Date

  • January 1, 2001

Published In

Volume / Issue

  • 31 / 5

Start / End Page

  • 74 - 92

International Standard Serial Number (ISSN)

  • 0092-2102

Digital Object Identifier (DOI)

  • 10.1287/inte.

Citation Source

  • Scopus