Introducing Marketing Science Institute research priorities to Marketing Science

Journal Article (Editorial;Journal)

Full Text

Duke Authors

Cited Authors

  • Desai, PS

Published Date

  • November 1, 2012

Published In

Volume / Issue

  • 31 / 6

Start / End Page

  • 873 -

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.1120.0747

Citation Source

  • Scopus