The science-to-practice initiative: Getting new marketing science thinking into the real world

Journal Article (Editorial;Journal)

Full Text

Duke Authors

Cited Authors

  • Desai, PS; Bell, D; Lilien, G; Soberman, D

Published Date

  • January 1, 2012

Published In

Volume / Issue

  • 31 / 1

Start / End Page

  • 1 - 3

Electronic International Standard Serial Number (EISSN)

  • 1526-548X

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.1110.0697

Citation Source

  • Scopus