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Strategy Compatibility, Scale Compatibility, and the Prominence Effect

Publication ,  Journal Article
Fischer, GW; Hawkins, SA
Published in: Journal of Experimental Psychology: Human Perception and Performance
June 1, 1993

Ss expressed preferences between pairs of decision alternatives characterized by 2 attributes, for example, price and quality. They were more likely to prefer the alternative that was superior with respect to the most important attribute when making choices and strength-of-preference judgments than when making matching and monetary-equivalent value judgments. Rating scale judgments fell between these two extremes. These findings extend the previously established choice versus matching prominence effect (Tversky, Sattath, & Slovic, 1988) to a more general qualitative versus quantitative task prominence effect. The data support the strategy-compatibility interpretation of the prominence effect. They also show that in riskless decision making, the generalized prominence effect is much stronger than simple scale-compatibility effects.

Duke Scholars

Published In

Journal of Experimental Psychology: Human Perception and Performance

DOI

ISSN

0096-1523

Publication Date

June 1, 1993

Volume

19

Issue

3

Start / End Page

580 / 597

Related Subject Headings

  • Experimental Psychology
  • 5204 Cognitive and computational psychology
  • 5202 Biological psychology
  • 1702 Cognitive Sciences
  • 1701 Psychology
 

Citation

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MLA
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Fischer, G. W., & Hawkins, S. A. (1993). Strategy Compatibility, Scale Compatibility, and the Prominence Effect. Journal of Experimental Psychology: Human Perception and Performance, 19(3), 580–597. https://doi.org/10.1037/0096-1523.19.3.580
Fischer, G. W., and S. A. Hawkins. “Strategy Compatibility, Scale Compatibility, and the Prominence Effect.” Journal of Experimental Psychology: Human Perception and Performance 19, no. 3 (June 1, 1993): 580–97. https://doi.org/10.1037/0096-1523.19.3.580.
Fischer GW, Hawkins SA. Strategy Compatibility, Scale Compatibility, and the Prominence Effect. Journal of Experimental Psychology: Human Perception and Performance. 1993 Jun 1;19(3):580–97.
Fischer, G. W., and S. A. Hawkins. “Strategy Compatibility, Scale Compatibility, and the Prominence Effect.” Journal of Experimental Psychology: Human Perception and Performance, vol. 19, no. 3, June 1993, pp. 580–97. Scopus, doi:10.1037/0096-1523.19.3.580.
Fischer GW, Hawkins SA. Strategy Compatibility, Scale Compatibility, and the Prominence Effect. Journal of Experimental Psychology: Human Perception and Performance. 1993 Jun 1;19(3):580–597.

Published In

Journal of Experimental Psychology: Human Perception and Performance

DOI

ISSN

0096-1523

Publication Date

June 1, 1993

Volume

19

Issue

3

Start / End Page

580 / 597

Related Subject Headings

  • Experimental Psychology
  • 5204 Cognitive and computational psychology
  • 5202 Biological psychology
  • 1702 Cognitive Sciences
  • 1701 Psychology