Brands: The opiate of the non-religious masses?

Published

Journal Article

Duke Authors

Cited Authors

  • Shachar, R; Erdem, T; Fitzsimons, GJ; Cutright, KM

Published Date

  • January 1, 2009

Published In

Volume / Issue

  • 36 /

Start / End Page

  • 990 - 991

International Standard Serial Number (ISSN)

  • 0098-9258

Citation Source

  • Scopus