Brands: The opiate of the non-religious masses?

Journal Article

Duke Authors

Cited Authors

Shachar, R; Erdem, T; Fitzsimons, GJ; Cutright, KM

Published Date

January 1, 2009

Published In

Advances in Consumer Research

Volume / Issue

36 /

Start / End Page

990 - 991

International Standard Serial Number (ISSN)

0098-9258

Citation Source

Scopus