Duke Authors

• Fitzsimons, Gavan J.

Cited Authors

• Wu, EC; Moore, SG; Fitzsimons, GJ

Published Date

• December 1, 2009

Published In

• Advances in Consumer Research 

Volume / Issue

• 36 /

Start / End Page

• 996 - 997

International Standard Serial Number (ISSN)

• 0098-9258

Citation Source

• Scopus