Skip to main content
Journal cover image

Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction

Publication ,  Journal Article
Tavassoli, NT; Fitzsimons, GJ
Published in: Journal of Consumer Research
September 1, 2006

Speaking and typing recruit different cognitive, motor, and perceptual systems that result in the encoding of differentiated memory traces. These factors did not affect the expression of stimulus-based attitudes. However, matching response modes resulted in more consistent repeated attitudes in experiment 1 and more predictable choice behaviors in experiment 2 than mismatching response modes. Judgment-confidence and recall data in experiment 3 indicate that matching (mismatching) response modes leads to attitude retrieval (construction). These findings are of growing relevance to marketers and opinion pollsters who assess attitudes expressed orally and, increasingly, in typed form over the Internet. © 2006 by Journal of Consumer Research, Inc.

Duke Scholars

Published In

Journal of Consumer Research

DOI

ISSN

0093-5301

Publication Date

September 1, 2006

Volume

33

Issue

2

Start / End Page

179 / 187

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Tavassoli, N. T., & Fitzsimons, G. J. (2006). Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction. Journal of Consumer Research, 33(2), 179–187. https://doi.org/10.1086/506299
Tavassoli, N. T., and G. J. Fitzsimons. “Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction.” Journal of Consumer Research 33, no. 2 (September 1, 2006): 179–87. https://doi.org/10.1086/506299.
Tavassoli NT, Fitzsimons GJ. Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction. Journal of Consumer Research. 2006 Sep 1;33(2):179–87.
Tavassoli, N. T., and G. J. Fitzsimons. “Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction.” Journal of Consumer Research, vol. 33, no. 2, Sept. 2006, pp. 179–87. Scopus, doi:10.1086/506299.
Tavassoli NT, Fitzsimons GJ. Spoken and typed expressions of repeated attitudes: matching response modes leads to attitude retrieval versus construction. Journal of Consumer Research. 2006 Sep 1;33(2):179–187.
Journal cover image

Published In

Journal of Consumer Research

DOI

ISSN

0093-5301

Publication Date

September 1, 2006

Volume

33

Issue

2

Start / End Page

179 / 187

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing