Skip to main content
Journal cover image

Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing.

Publication ,  Journal Article
Goske, MJ; Applegate, KE; Boylan, J; Butler, PF; Callahan, MJ; Coley, BD; Farley, S; Frush, DP; Hernanz-Schulman, M; Jaramillo, D; Johnson, ND ...
Published in: J Am Coll Radiol
December 2008

Communication campaigns are an accepted method for altering societal attitudes, increasing knowledge, and achieving social and behavioral change particularly within public health and the social sciences. The Image Gently(SM) campaign is a national education and awareness campaign in radiology designed to promote the need for and opportunities to decrease radiation to children when CT scans are indicated. In this article, the relatively new science of social marketing is reviewed and the theoretical basis for an effective communication campaign in radiology is discussed. Communication strategies are considered and the type of outcomes that should be measured are reviewed. This methodology has demonstrated that simple, straightforward safety messages on radiation protection targeted to medical professionals throughout the radiology community, utilizing multiple media, can affect awareness potentially leading to change in practice.

Duke Scholars

Altmetric Attention Stats
Dimensions Citation Stats

Published In

J Am Coll Radiol

DOI

EISSN

1558-349X

Publication Date

December 2008

Volume

5

Issue

12

Start / End Page

1200 / 1205

Location

United States

Related Subject Headings

  • United States
  • Radiology
  • Radiation Protection
  • Patient Education as Topic
  • Nuclear Medicine & Medical Imaging
  • Mass Media
  • Marketing of Health Services
  • Health Promotion
  • Communication
  • 3202 Clinical sciences
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Goske, M. J., Applegate, K. E., Boylan, J., Butler, P. F., Callahan, M. J., Coley, B. D., … Alliance for Radiation Safety in Pediatric Imaging, . (2008). Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing. J Am Coll Radiol, 5(12), 1200–1205. https://doi.org/10.1016/j.jacr.2008.06.007
Goske, Marilyn J., Kimberly E. Applegate, Jennifer Boylan, Priscilla F. Butler, Michael J. Callahan, Brian D. Coley, Shawn Farley, et al. “Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing.J Am Coll Radiol 5, no. 12 (December 2008): 1200–1205. https://doi.org/10.1016/j.jacr.2008.06.007.
Goske MJ, Applegate KE, Boylan J, Butler PF, Callahan MJ, Coley BD, et al. Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing. J Am Coll Radiol. 2008 Dec;5(12):1200–5.
Goske, Marilyn J., et al. “Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing.J Am Coll Radiol, vol. 5, no. 12, Dec. 2008, pp. 1200–05. Pubmed, doi:10.1016/j.jacr.2008.06.007.
Goske MJ, Applegate KE, Boylan J, Butler PF, Callahan MJ, Coley BD, Farley S, Frush DP, Hernanz-Schulman M, Jaramillo D, Johnson ND, Kaste SC, Morrison G, Strauss KJ, Alliance for Radiation Safety in Pediatric Imaging. Image Gently(SM): a national education and communication campaign in radiology using the science of social marketing. J Am Coll Radiol. 2008 Dec;5(12):1200–1205.
Journal cover image

Published In

J Am Coll Radiol

DOI

EISSN

1558-349X

Publication Date

December 2008

Volume

5

Issue

12

Start / End Page

1200 / 1205

Location

United States

Related Subject Headings

  • United States
  • Radiology
  • Radiation Protection
  • Patient Education as Topic
  • Nuclear Medicine & Medical Imaging
  • Mass Media
  • Marketing of Health Services
  • Health Promotion
  • Communication
  • 3202 Clinical sciences