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Latent variable models of need for uniqueness

Publication ,  Journal Article
Tepper, K; Hoyle, RH
Published in: Multivariate Behavioral Research
November 4, 1996

The theory of uniqueness has been invoked to explain attitudinal and behavioral nonconformity with respect to peer-group, social-cultural, and statistical norms, as well as the development of a distinctive view of self via seeking novelty goods, adopting new products, acquiring scarce commodities, and amassing material possessions. Present research endeavors in psychology and consumer behavior are inhibited by uncertainty regarding the psychometric properties of the Need for Uniqueness Scale, the primary instrument for measuring individual differences in uniqueness motivation. In an important step toward facilitating research on uniqueness motivation, we used confirmatory factor analysis to evaluate three a priori latent variable models of responses to the Need for Uniqueness Scale. Among the a priori models, an oblique three-factor model best accounted for commonality among items. Exploratory factor analysis followed by estimation of unrestricted three- and four-factor models revealed that a model with a complex pattern of loadings on four modestly correlated factors may best explain the latent structure of the Need for Uniqueness Scale. Additional analyses evaluated the associations among the three a priori factors and an array of individual differences. Results of those analyses indicated the need to distinguish among facets of the uniqueness motive in behavioral research.

Duke Scholars

Published In

Multivariate Behavioral Research

DOI

ISSN

0027-3171

Publication Date

November 4, 1996

Volume

31

Issue

4

Start / End Page

467 / 494

Related Subject Headings

  • Social Sciences Methods
  • 52 Psychology
  • 49 Mathematical sciences
  • 35 Commerce, management, tourism and services
  • 17 Psychology and Cognitive Sciences
  • 15 Commerce, Management, Tourism and Services
  • 01 Mathematical Sciences
 

Citation

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Tepper, K., & Hoyle, R. H. (1996). Latent variable models of need for uniqueness. Multivariate Behavioral Research, 31(4), 467–494. https://doi.org/10.1207/s15327906mbr3104_4
Tepper, K., and R. H. Hoyle. “Latent variable models of need for uniqueness.” Multivariate Behavioral Research 31, no. 4 (November 4, 1996): 467–94. https://doi.org/10.1207/s15327906mbr3104_4.
Tepper K, Hoyle RH. Latent variable models of need for uniqueness. Multivariate Behavioral Research. 1996 Nov 4;31(4):467–94.
Tepper, K., and R. H. Hoyle. “Latent variable models of need for uniqueness.” Multivariate Behavioral Research, vol. 31, no. 4, Nov. 1996, pp. 467–94. Scopus, doi:10.1207/s15327906mbr3104_4.
Tepper K, Hoyle RH. Latent variable models of need for uniqueness. Multivariate Behavioral Research. 1996 Nov 4;31(4):467–494.
Journal cover image

Published In

Multivariate Behavioral Research

DOI

ISSN

0027-3171

Publication Date

November 4, 1996

Volume

31

Issue

4

Start / End Page

467 / 494

Related Subject Headings

  • Social Sciences Methods
  • 52 Psychology
  • 49 Mathematical sciences
  • 35 Commerce, management, tourism and services
  • 17 Psychology and Cognitive Sciences
  • 15 Commerce, Management, Tourism and Services
  • 01 Mathematical Sciences