Commentaries and reply to "unintended nutrition consequences: Firm responses to the nutrition labeling and education act"

Journal Article (Journal Article)

This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. © 2012 INFORMS.

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Cited Authors

Moorman, C; Ferraro, R; Huber, J

Published Date

September 1, 2012

Published In

Marketing Science

Volume / Issue

31 / 5

Start / End Page

738 -

Electronic International Standard Serial Number (EISSN)

1526-548X

International Standard Serial Number (ISSN)

0732-2399

Digital Object Identifier (DOI)

10.1287/mksc.1120.0733

Citation Source

Scopus