Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Huber, Joel C.

Cited Authors

• Huber, J

Published Date

• January 1, 2008

Published In

• Journal of Marketing Research 

Volume / Issue

• 45 / 3

Start / End Page

• 257 - 260

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.1509/jmkr.45.3.257

Citation Source

• Scopus