Journal of marketing research in the new competitive journalistic environment
Journal Article (Editorial;Journal)
Full Text
Duke Authors
Cited Authors
- Huber, J
Published Date
- January 1, 2007
Published In
Volume / Issue
- 44 / 1
Start / End Page
- 1 - 3
International Standard Serial Number (ISSN)
- 0022-2437
Digital Object Identifier (DOI)
- 10.1509/jmkr.44.1.1
Citation Source
- Scopus