Journal of marketing research in the new competitive journalistic environment

Journal Article (Editorial;Journal)

Full Text

Duke Authors

Cited Authors

  • Huber, J

Published Date

  • January 1, 2007

Published In

Volume / Issue

  • 44 / 1

Start / End Page

  • 1 - 3

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.1509/jmkr.44.1.1

Citation Source

  • Scopus