Journal of marketing research in the new competitive journalistic environment

Journal Article (Editorial;Journal)

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Huber, Joel C.

Cited Authors

Huber, J

Published Date

January 1, 2007

Published In

Journal of Marketing Research

Volume / Issue

44 / 1

Start / End Page

1 - 3

International Standard Serial Number (ISSN)

0022-2437

Digital Object Identifier (DOI)

10.1509/jmkr.44.1.1

Citation Source

Scopus