What has marketing learned from Richard Johnson?

Journal Article (Journal Article)

Richard Johnson has had a remarkable career in an era that integrated the use of computers and mathematical models into marketing research. This article summarizes his contributions in terms of theoretical advances, practical solutions, and the development of a culture that links the academic and practitioner worlds. The author speculates on the personality traits that made Johnson so successful and ways that his critical roles can be fulfilled by others in the future.

Full Text

Duke Authors

Cited Authors

  • Huber, J

Published Date

  • January 1, 2005

Published In

Volume / Issue

  • 42 / 3

Start / End Page

  • 250 - 253

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.1509/jmkr.2005.42.3.250

Citation Source

  • Scopus