What has marketing learned from Richard Johnson?
Publication
, Journal Article
Huber, J
Published in: Journal of Marketing Research
January 1, 2005
Richard Johnson has had a remarkable career in an era that integrated the use of computers and mathematical models into marketing research. This article summarizes his contributions in terms of theoretical advances, practical solutions, and the development of a culture that links the academic and practitioner worlds. The author speculates on the personality traits that made Johnson so successful and ways that his critical roles can be fulfilled by others in the future.
Duke Scholars
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
January 1, 2005
Volume
42
Issue
3
Start / End Page
250 / 253
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Huber, J. (2005). What has marketing learned from Richard Johnson? Journal of Marketing Research, 42(3), 250–253. https://doi.org/10.1509/jmkr.2005.42.3.250
Huber, J. “What has marketing learned from Richard Johnson?” Journal of Marketing Research 42, no. 3 (January 1, 2005): 250–53. https://doi.org/10.1509/jmkr.2005.42.3.250.
Huber J. What has marketing learned from Richard Johnson? Journal of Marketing Research. 2005 Jan 1;42(3):250–3.
Huber, J. “What has marketing learned from Richard Johnson?” Journal of Marketing Research, vol. 42, no. 3, Jan. 2005, pp. 250–53. Scopus, doi:10.1509/jmkr.2005.42.3.250.
Huber J. What has marketing learned from Richard Johnson? Journal of Marketing Research. 2005 Jan 1;42(3):250–253.
Published In
Journal of Marketing Research
DOI
ISSN
0022-2437
Publication Date
January 1, 2005
Volume
42
Issue
3
Start / End Page
250 / 253
Related Subject Headings
- Marketing
- 1505 Marketing