Scholars@Duke

Size and Share of Customer Wallet

Publication ,  Journal Article
Du, RY; Kamakura, WA; Mela, CF
Published in: Journal of Marketing
April 2007
Published version (DOI) Publisher Link

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business

Published In

Journal of Marketing

DOI

10.1509/jmkg.71.2.94

ISSN

0022-2429

Publication Date

April 2007

Volume

71

Issue

2

Start / End Page

94 / 113

Publisher

SAGE Publications

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Du, R. Y., Kamakura, W. A., & Mela, C. F. (2007). Size and Share of Customer Wallet. Journal of Marketing, 71(2), 94–113. https://doi.org/10.1509/jmkg.71.2.94
Du, Rex Yuxing, Wagner A. Kamakura, and Carl F. Mela. “Size and Share of Customer Wallet.” Journal of Marketing 71, no. 2 (April 2007): 94–113. https://doi.org/10.1509/jmkg.71.2.94.
Du RY, Kamakura WA, Mela CF. Size and Share of Customer Wallet. Journal of Marketing. 2007 Apr;71(2):94–113.
Du, Rex Yuxing, et al. “Size and Share of Customer Wallet.” Journal of Marketing, vol. 71, no. 2, SAGE Publications, Apr. 2007, pp. 94–113. Crossref, doi:10.1509/jmkg.71.2.94.
Du RY, Kamakura WA, Mela CF. Size and Share of Customer Wallet. Journal of Marketing. SAGE Publications; 2007 Apr;71(2):94–113.

Published In

Journal of Marketing

DOI

10.1509/jmkg.71.2.94

ISSN

0022-2429

Publication Date

April 2007

Volume

71

Issue

2

Start / End Page

94 / 113

Publisher

SAGE Publications

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing