Culture modifies the operation of prime-to-behavior effects


Journal Article

Culture affects the extent to which people focus on other people or on the situation in drawing inferences. Building on recent research showing that perceptions of others and situations can mediate prime-to-behavior effects, we tested whether culture would modify both the mechanism and the outcome of primed constructs on behavior. Easterners and Westerners were primed with competitiveness or cooperativeness before playing a social dilemma game with an ambiguously or unambiguously competitive player. Results indicated that the primes had different effects on the social dilemma decisions of Easterners and Westerners and that these effects were due to the different consequences the primes had for Easterners' and Westerners' perceptions of the other player and construals of the situation. © 2011 Elsevier Inc.

Full Text

Duke Authors

Cited Authors

  • Wheeler, SC; Smeesters, D; Kay, AC

Published Date

  • July 1, 2011

Published In

Volume / Issue

  • 47 / 4

Start / End Page

  • 824 - 829

Electronic International Standard Serial Number (EISSN)

  • 1096-0465

International Standard Serial Number (ISSN)

  • 0022-1031

Digital Object Identifier (DOI)

  • 10.1016/j.jesp.2011.02.018

Citation Source

  • Scopus