GENERALIZED UTILITY INDEPENDENCE AND SOME IMPLICATIONS.

Journal Article

This paper introduces the concept of generalized utility independence. Subject to various generalized utility independence assumptions, three functional forms for a multiattribute von J. V. Neumann-O. Morgenstern utility function u are derived. These are the additive, the multiplicative, and the quasi-additive forms, each of which expresses u as a combination of utility functions defined on the separate attributes.

Duke Authors

Cited Authors

  • Fishburn, PC; Keeney, RL

Published Date

  • 1975

Published In

  • Operations Research

Volume / Issue

  • 23 / 5

Start / End Page

  • 928 - 940