MULTIPLICATIVE UTILITY FUNCTIONS.

Journal Article

The paper presents sufficient conditions for a multiattribute utility function to be either multiplicative or additive. Procedures are given for verifying the assumptions and assessing the resulting utility functions. The paper concludes with a sketch of a recent application of the results to a six-attribute problem relating to the development of Mexico City's airport facilities.

Duke Authors

Cited Authors

  • Keeney, RL

Published Date

  • 1974

Published In

  • Operations Research

Volume / Issue

  • 22 / 1

Start / End Page

  • 22 - 34