Motivational Factors in Decision Theories: The Role of Self-Protection


Journal Article

This article reviews the standard economic and cognitive models of decision making under risk and describes the psychological assumptions that underlie these models. It then reviews important motivational factors that are typically underemphasized by the standard theories, including the motivation to protect one's self-image from failure and regret. An integrated view of decision making is offered on the basis of a more comprehensive set of psychological assumptions. © 1993 American Psychological Association.

Full Text

Duke Authors

Cited Authors

  • Larrick, RP

Published Date

  • January 1, 1993

Published In

Volume / Issue

  • 113 / 3

Start / End Page

  • 440 - 450

International Standard Serial Number (ISSN)

  • 0033-2909

Digital Object Identifier (DOI)

  • 10.1037/0033-2909.113.3.440

Citation Source

  • Scopus