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Motivational factors in decision theories: The role of self-protection

Publication ,  Journal Article
Larrick, RP
Published in: Psychological Bulletin
January 1, 1993

This article reviews the standard economic and cognitive models of decision making under risk and describes the psychological assumptions that underlie these models. It then reviews important motivational factors that are typically underemphasized by the standard theories, including the motivation to protect one's self-image from failure and regret. An integrated view of decision making is offered on the basis of a more comprehensive set of psychological assumptions.

Duke Scholars

Published In

Psychological Bulletin

ISSN

0033-2909

Publication Date

January 1, 1993

Volume

113

Issue

3

Start / End Page

440 / 450

Related Subject Headings

  • Social Psychology
  • 52 Psychology
  • 1702 Cognitive Sciences
  • 1701 Psychology
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
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Larrick, R. P. (1993). Motivational factors in decision theories: The role of self-protection. Psychological Bulletin, 113(3), 440–450.
Larrick, R. P. “Motivational factors in decision theories: The role of self-protection.” Psychological Bulletin 113, no. 3 (January 1, 1993): 440–50.
Larrick RP. Motivational factors in decision theories: The role of self-protection. Psychological Bulletin. 1993 Jan 1;113(3):440–50.
Larrick, R. P. “Motivational factors in decision theories: The role of self-protection.” Psychological Bulletin, vol. 113, no. 3, Jan. 1993, pp. 440–50.
Larrick RP. Motivational factors in decision theories: The role of self-protection. Psychological Bulletin. 1993 Jan 1;113(3):440–450.

Published In

Psychological Bulletin

ISSN

0033-2909

Publication Date

January 1, 1993

Volume

113

Issue

3

Start / End Page

440 / 450

Related Subject Headings

  • Social Psychology
  • 52 Psychology
  • 1702 Cognitive Sciences
  • 1701 Psychology
  • 1505 Marketing