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MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS.

Publication ,  Journal Article
Payne, JW; Laughhunn, DJ; Crum, R
Published in: Management Science
January 1, 1984

This investigation draws upon concepts from prospect theory and multiattribute utility theory in an examination of the multiattribute risky choice behavior of 128 managers. The questions of how managers edit multiatribute prospects and how editing relates to various independence assumptions were explored. The major result is that managers appear to violate attribute independence in its general form, and especially in the form of the marginality assumption. The most common form of behavior observed was multiattibute risk aversion for prospects involving only gains and multiattribute risk seeking for proposects involving only losses.

Duke Scholars

Published In

Management Science

DOI

ISSN

0025-1909

Publication Date

January 1, 1984

Volume

30

Issue

11

Start / End Page

1350 / 1361

Related Subject Headings

  • Operations Research
  • 46 Information and computing sciences
  • 38 Economics
  • 35 Commerce, management, tourism and services
  • 15 Commerce, Management, Tourism and Services
  • 08 Information and Computing Sciences
 

Citation

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ICMJE
MLA
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Payne, J. W., Laughhunn, D. J., & Crum, R. (1984). MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS. Management Science, 30(11), 1350–1361. https://doi.org/10.1287/mnsc.30.11.1350
Payne, J. W., D. J. Laughhunn, and R. Crum. “MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS.Management Science 30, no. 11 (January 1, 1984): 1350–61. https://doi.org/10.1287/mnsc.30.11.1350.
Payne JW, Laughhunn DJ, Crum R. MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS. Management Science. 1984 Jan 1;30(11):1350–61.
Payne, J. W., et al. “MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS.Management Science, vol. 30, no. 11, Jan. 1984, pp. 1350–61. Scopus, doi:10.1287/mnsc.30.11.1350.
Payne JW, Laughhunn DJ, Crum R. MULTIATTRIBUTE RISKY CHOICE BEHAVIOR: THE EDTING OF COMPLEX PROSPECTS. Management Science. 1984 Jan 1;30(11):1350–1361.

Published In

Management Science

DOI

ISSN

0025-1909

Publication Date

January 1, 1984

Volume

30

Issue

11

Start / End Page

1350 / 1361

Related Subject Headings

  • Operations Research
  • 46 Information and computing sciences
  • 38 Economics
  • 35 Commerce, management, tourism and services
  • 15 Commerce, Management, Tourism and Services
  • 08 Information and Computing Sciences