Evaluating outcomes by means of the fair process effect: Evidence for different processes in fairness and satisfaction judgments

The authors refine and extend their explanation of the psychology of the fair process effect (the positive influence of procedural fairness on outcome evaluations). On the basis of fairness heuristic theory's substitutability proposition, the authors predicted and found that outcome evaluations show strong effects of procedural fairness when outcomes are better or worse than expected, whereas less strong fair process effects appear when outcomes are equal to or differ from the outcome of a comparison other. This finding suggests some important differences in how people use expectations versus social comparisons as reference points for evaluating outcomes. Findings also revealed that fairness judgments do not always show the same effects as do satisfaction judgments, indicating differences in the way people form judgments on these two dimensions of outcome evaluation. Copyright 1998 by the American Psychological Association, Inc.

Duke Scholars

Author E. Allan Lind Fuqua School of Business