Debiasing insights from process tests


Journal Article

Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that researchers have used to understand process for insights into when and how biases can be corrected. We argue that some of these biases can be corrected by directly altering the decision maker's conscious processes, while other biases can be corrected more indirectly by altering the decision environment. © 2006 by JOURNAL OF CONSUMER RESEARCH, Inc.

Full Text

Duke Authors

Cited Authors

  • Kahn, BE; Luce, MF; Nowlis, SM

Published Date

  • June 1, 2006

Published In

Volume / Issue

  • 33 / 1

Start / End Page

  • 131 - 138

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1086/500492

Citation Source

  • Scopus