Debiasing insights from process tests
Publication
, Journal Article
Kahn, BE; Luce, MF; Nowlis, SM
Published in: Journal of Consumer Research
June 1, 2006
Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that researchers have used to understand process for insights into when and how biases can be corrected. We argue that some of these biases can be corrected by directly altering the decision maker's conscious processes, while other biases can be corrected more indirectly by altering the decision environment. © 2006 by JOURNAL OF CONSUMER RESEARCH, Inc.
Duke Scholars
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Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
June 1, 2006
Volume
33
Issue
1
Start / End Page
131 / 138
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Kahn, B. E., Luce, M. F., & Nowlis, S. M. (2006). Debiasing insights from process tests. Journal of Consumer Research, 33(1), 131–138. https://doi.org/10.1086/500492
Kahn, B. E., M. F. Luce, and S. M. Nowlis. “Debiasing insights from process tests.” Journal of Consumer Research 33, no. 1 (June 1, 2006): 131–38. https://doi.org/10.1086/500492.
Kahn BE, Luce MF, Nowlis SM. Debiasing insights from process tests. Journal of Consumer Research. 2006 Jun 1;33(1):131–8.
Kahn, B. E., et al. “Debiasing insights from process tests.” Journal of Consumer Research, vol. 33, no. 1, June 2006, pp. 131–38. Scopus, doi:10.1086/500492.
Kahn BE, Luce MF, Nowlis SM. Debiasing insights from process tests. Journal of Consumer Research. 2006 Jun 1;33(1):131–138.
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
June 1, 2006
Volume
33
Issue
1
Start / End Page
131 / 138
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing