Repeated-adherence protection model: "I'm ok, and it's a hassle"

Journal Article (Review;Journal)

Adherence to preventive measures is shown to be influenced by prior usage, particularly when hazards do not occur. Two outcomes weaken resolve to use preventive measures: (1) "hassle" events and (2) "false security" following the neglected use of the measure. Implications from the model provide suggestions for public policy interventions that can encourage repeated use of preventive measures. © 2006, American Marketing Association.

Full Text

Duke Authors

Cited Authors

  • Kahn, BE; Luce, MF

Published Date

  • January 1, 2006

Published In

Volume / Issue

  • 25 / 1

Start / End Page

  • 79 - 89

Electronic International Standard Serial Number (EISSN)

  • 1547-7207

International Standard Serial Number (ISSN)

  • 0743-9156

Digital Object Identifier (DOI)

  • 10.1509/jppm.25.1.79

Citation Source

  • Scopus