Skip to main content
Journal cover image

High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

Publication ,  Journal Article
Kunreuther, H; Meyer, R; Zeckhauser, R; Slovic, P; Schwartz, B; Schade, C; Luce, MF; Lippman, S; Krantz, D; Kahn, B; Hogarth, R
Published in: Marketing Letters
December 1, 2002

This paper reviews the state of the art of research on individual decision-making in high-stakes, low-probability settings. A central theme is that resolving high-stakes decisions optimally poses a formidable challenge not only to naïve decision makers, but also to users of more sophisticated tools, such as decision analysis. Such decisions are difficult to make because precise information about probabilities is not available, and the dynamics of the decision are complex. When faced with such problems, naïve decision-makers fall prey to a wide range of potentially harmful biases, such as failing to recognize a high-stakes problem, ignoring the information about probabilities that does exist, and responding to complexity by accepting the status quo. A proposed agenda for future research focuses on how the process and outcomes of high-stakes decision making might be improved.

Duke Scholars

Altmetric Attention Stats
Dimensions Citation Stats

Published In

Marketing Letters

DOI

ISSN

0923-0645

Publication Date

December 1, 2002

Volume

13

Issue

3

Start / End Page

259 / 268

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Kunreuther, H., Meyer, R., Zeckhauser, R., Slovic, P., Schwartz, B., Schade, C., … Hogarth, R. (2002). High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations. Marketing Letters, 13(3), 259–268. https://doi.org/10.1023/A:1020287225409
Kunreuther, H., R. Meyer, R. Zeckhauser, P. Slovic, B. Schwartz, C. Schade, M. F. Luce, et al. “High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations.” Marketing Letters 13, no. 3 (December 1, 2002): 259–68. https://doi.org/10.1023/A:1020287225409.
Kunreuther H, Meyer R, Zeckhauser R, Slovic P, Schwartz B, Schade C, et al. High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations. Marketing Letters. 2002 Dec 1;13(3):259–68.
Kunreuther, H., et al. “High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations.” Marketing Letters, vol. 13, no. 3, Dec. 2002, pp. 259–68. Scopus, doi:10.1023/A:1020287225409.
Kunreuther H, Meyer R, Zeckhauser R, Slovic P, Schwartz B, Schade C, Luce MF, Lippman S, Krantz D, Kahn B, Hogarth R. High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations. Marketing Letters. 2002 Dec 1;13(3):259–268.
Journal cover image

Published In

Marketing Letters

DOI

ISSN

0923-0645

Publication Date

December 1, 2002

Volume

13

Issue

3

Start / End Page

259 / 268

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing