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The Role of Spatial Demand on Outlet Location and Pricing

Publication ,  Journal Article
Duan, JA; Mela, CF
Published in: JOURNAL OF MARKETING RESEARCH
April 1, 2009
Published version (DOI) Link to item

Duke Scholars

Carl Frederick Mela
Author Carl Frederick Mela Fuqua School of Business

Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmkr.46.2.260

ISSN

0022-2437

Publication Date

April 1, 2009

Volume

46

Issue

2

Start / End Page

260 / 278

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Duan, J. A., & Mela, C. F. (2009). The Role of Spatial Demand on Outlet Location and Pricing. JOURNAL OF MARKETING RESEARCH, 46(2), 260–278. https://doi.org/10.1509/jmkr.46.2.260
Duan, Jason A., and Carl F. Mela. “The Role of Spatial Demand on Outlet Location and Pricing.” JOURNAL OF MARKETING RESEARCH 46, no. 2 (April 1, 2009): 260–78. https://doi.org/10.1509/jmkr.46.2.260.
Duan JA, Mela CF. The Role of Spatial Demand on Outlet Location and Pricing. JOURNAL OF MARKETING RESEARCH. 2009 Apr 1;46(2):260–78.
Duan, Jason A., and Carl F. Mela. “The Role of Spatial Demand on Outlet Location and Pricing.” JOURNAL OF MARKETING RESEARCH, vol. 46, no. 2, AMER MARKETING ASSOC, Apr. 2009, pp. 260–78. Wos, doi:10.1509/jmkr.46.2.260.
Duan JA, Mela CF. The Role of Spatial Demand on Outlet Location and Pricing. JOURNAL OF MARKETING RESEARCH. AMER MARKETING ASSOC; 2009 Apr 1;46(2):260–278.

Published In

JOURNAL OF MARKETING RESEARCH

DOI

10.1509/jmkr.46.2.260

ISSN

0022-2437

Publication Date

April 1, 2009

Volume

46

Issue

2

Start / End Page

260 / 278

Publisher

AMER MARKETING ASSOC

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing