Scholars@Duke publication: What Is a Free Customer Worth?

What Is a Free Customer Worth?

Publication , Journal Article

Gupta, S; Mela, CF

Published in: HARVARD BUSINESS REVIEW

November 1, 2008

Link to item

Duke Scholars

Author Carl Frederick Mela Fuqua School of Business

Published In

HARVARD BUSINESS REVIEW

ISSN

0017-8012

Publication Date

November 1, 2008

Volume

Issue

Start / End Page

102 / +

Publisher

HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION

Related Subject Headings

Motivation
Models, Econometric
Marketing
Internet
Internationality
Humans
Fees and Charges
Economic Competition
Data Collection
Consumer Behavior

Citation

APA

Chicago

ICMJE

MLA

NLM

Gupta, S., & Mela, C. F. (2008). What Is a Free Customer Worth? HARVARD BUSINESS REVIEW, 86(11), 102-+.

Gupta, Sunil, and Carl F. Mela. “What Is a Free Customer Worth?” HARVARD BUSINESS REVIEW 86, no. 11 (November 1, 2008): 102-+.

Gupta S, Mela CF. What Is a Free Customer Worth? HARVARD BUSINESS REVIEW. 2008 Nov 1;86(11):102-+.

Gupta, Sunil, and Carl F. Mela. “What Is a Free Customer Worth?” HARVARD BUSINESS REVIEW, vol. 86, no. 11, HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION, Nov. 2008, pp. 102-+.

Gupta S, Mela CF. What Is a Free Customer Worth? HARVARD BUSINESS REVIEW. HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION; 2008 Nov 1;86(11):102-+.

Published In

HARVARD BUSINESS REVIEW

ISSN

0017-8012

Publication Date

November 1, 2008

Volume

Issue

Start / End Page

102 / +

Publisher

HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION

Related Subject Headings

Motivation
Models, Econometric
Marketing
Internet
Internationality
Humans
Fees and Charges
Economic Competition
Data Collection
Consumer Behavior