Asymmetric performance: The market share impact of scale and link alliances in the global auto industry


Journal Article

This study investigates how participating in strategic alliances with rivals affects the relative competitive positions of the partner firms. The paper builds on studies that show significant differences in the outcomes of scale and link alliances. The study argues that the more asymmetric outcomes of link alliances translate into greater changes in the relative market shares of the partner firms, due to unbalanced opportunities for inter-partner learning and learning by doing. We find support for this argument by examining 135 alliances among competing firms in the global automobile industry, from 1966 to 1995. Copyright © 2004 John Wiley & Sons, Ltd.

Full Text

Duke Authors

Cited Authors

  • Dussauge, P; Garrette, B; Mitchell, W

Published Date

  • July 1, 2004

Published In

Volume / Issue

  • 25 / 7

Start / End Page

  • 701 - 711

International Standard Serial Number (ISSN)

  • 0143-2095

Digital Object Identifier (DOI)

  • 10.1002/smj.416

Citation Source

  • Scopus