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Rethinking marketing

Publication ,  Journal Article
Rust, RT; Moorman, C; Bhalla, G
Published in: Harvard Business Review
January 1, 2010

Duke Scholars

Christine Moorman
Author Christine Moorman Fuqua School of Business

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

January 1, 2010

Volume

88

Issue

1-2

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Rust, R. T., Moorman, C., & Bhalla, G. (2010). Rethinking marketing. Harvard Business Review, 88(1–2).
Rust, R. T., C. Moorman, and G. Bhalla. “Rethinking marketing.” Harvard Business Review 88, no. 1–2 (January 1, 2010).
Rust RT, Moorman C, Bhalla G. Rethinking marketing. Harvard Business Review. 2010 Jan 1;88(1–2).
Rust, R. T., et al. “Rethinking marketing.” Harvard Business Review, vol. 88, no. 1–2, Jan. 2010.
Rust RT, Moorman C, Bhalla G. Rethinking marketing. Harvard Business Review. 2010 Jan 1;88(1–2).
Journal cover image

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

January 1, 2010

Volume

88

Issue

1-2

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management