Consumer Health under the Scope

Journal Article (Journal Article)

This essay offers two new lenses for studying consumer health. Theories of psychoimmunology and Institutional environments bring a wider array of individual, social, cultural, and organizational drivers Into view, and they expose how higher- stakes and more typical consumer activities involve important health Issues. This more complex accounting reveals that not only is health a critical Issue for many topics In the field but that consumer research can make important contributions to the study of health and the resolution of health problems.

Full Text

Duke Authors

Cited Authors

  • Moorman, C

Published Date

  • June 1, 2002

Published In

Volume / Issue

  • 29 / 1

Start / End Page

  • 152 - 158

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1086/339928

Citation Source

  • Scopus