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Consumer Health under the Scope

Publication ,  Journal Article
Moorman, C
Published in: Journal of Consumer Research
June 1, 2002

This essay offers two new lenses for studying consumer health. Theories of psychoimmunology and Institutional environments bring a wider array of individual, social, cultural, and organizational drivers Into view, and they expose how higher- stakes and more typical consumer activities involve important health Issues. This more complex accounting reveals that not only is health a critical Issue for many topics In the field but that consumer research can make important contributions to the study of health and the resolution of health problems.

Duke Scholars

Published In

Journal of Consumer Research

DOI

ISSN

0093-5301

Publication Date

June 1, 2002

Volume

29

Issue

1

Start / End Page

152 / 158

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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Chicago
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Moorman, C. (2002). Consumer Health under the Scope. Journal of Consumer Research, 29(1), 152–158. https://doi.org/10.1086/339928
Moorman, C. “Consumer Health under the Scope.” Journal of Consumer Research 29, no. 1 (June 1, 2002): 152–58. https://doi.org/10.1086/339928.
Moorman C. Consumer Health under the Scope. Journal of Consumer Research. 2002 Jun 1;29(1):152–8.
Moorman, C. “Consumer Health under the Scope.” Journal of Consumer Research, vol. 29, no. 1, June 2002, pp. 152–58. Scopus, doi:10.1086/339928.
Moorman C. Consumer Health under the Scope. Journal of Consumer Research. 2002 Jun 1;29(1):152–158.
Journal cover image

Published In

Journal of Consumer Research

DOI

ISSN

0093-5301

Publication Date

June 1, 2002

Volume

29

Issue

1

Start / End Page

152 / 158

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing