A round pie in a square box


Journal Article

The white-boxes-and-string world of the old-time bakeshop is alien to the baked-goods department of today's supermarket. The incongruity of things made and things found is a fact of life, and like most facts of life it is accepted as the way things are, if not embraced as welcome variety. Relatively thin and un-reinforced cardboard, the stuff of which cake and cereal boxes are made, is a rather flimsy material and hardly suitable for bearing the weight of a pizza pie distributed over the reach of a 16- or 18-inch circle. Reverse engineering the cereal box begins with emptying it of its contents and unsealing the bottom. This leaves an open-box structure, which is readily felt to be much less rigid than its closed counterpart. The doubly-opened box can be sighted through, as if it were a tube.

Full Text

Duke Authors

Cited Authors

  • Petroski, H

Published Date

  • July 1, 2011

Published In

Volume / Issue

  • 99 / 4

Start / End Page

  • 288 - 292

International Standard Serial Number (ISSN)

  • 0003-0996

Digital Object Identifier (DOI)

  • 10.1511/2011.91.288

Citation Source

  • Scopus