The paradox of stretch goals: Organizations in pursuit of the seemingly impossible

Journal Article (Journal Article)

We investigate the organizational pursuit of seemingly impossible goals-commonly known as stretch goals. Building from our analysis of the mechanisms through which stretch goals could influence organizational learning and performance, we offer a contingency framework evaluating which organizations are positioned to benefit from such extreme goals and which are most likely to pursue them. We conclude that stretch goals are, paradoxically, most seductive for organizations that can least afford the risks associated with them. © 2011 Academy of Management Review.

Full Text

Duke Authors

Cited Authors

  • Sitkin, S; See, K; Miller, C; Lawless, M; Carton, A

Published Date

  • July 1, 2011

Published In

Volume / Issue

  • 36 / 3

Start / End Page

  • 544 - 566

International Standard Serial Number (ISSN)

  • 0363-7425

Digital Object Identifier (DOI)

  • 10.5465/AMR.2011.61031811

Citation Source

  • Scopus