Cognitive underpinnings of institutional persistence and change: A framing perspective

Journal Article (Journal Article)

We integrate the predictions of prospect theory, the threat-rigidity hypothesis, and institutional theory to suggest how patterns of institutional persistence and change depend on whether decision makers view environmental shifts as potential opportunities for or threats to gaining legitimacy. We argue that in the event that decision makers face ambiguity in their reading of the environment, they initiate decoupled substantive and symbolic actions that simultaneously accommodate the predictions of prospect theory and the threat-rigidity hypothesis.

Full Text

Duke Authors

Cited Authors

  • George, E; Chattopadhyay, P; Sitkin, SB; Barden, J

Published Date

  • January 1, 2006

Published In

Volume / Issue

  • 31 / 2

Start / End Page

  • 347 - 365

International Standard Serial Number (ISSN)

  • 0363-7425

Digital Object Identifier (DOI)

  • 10.5465/AMR.2006.20208685

Citation Source

  • Scopus