Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure


Journal Article

Full Text

Duke Authors

Cited Authors

  • Bauerly, RJ; Brown, SW; Johnson, DT; Kerin, RA; MacInnis, DJ; McAlister, L; Raju, JS; Sheth, JN; Singh, M; Sisodia, RS; Staelin, R; Steenkamp, JBEM; Webster, FE; Wilkie, WL

Published Date

  • October 1, 2005

Published In

Volume / Issue

  • 69 / 4

Start / End Page

  • 1 - 25

International Standard Serial Number (ISSN)

  • 0022-2429

Digital Object Identifier (DOI)

  • 10.1509/jmkg.2005.69.4.1

Citation Source

  • Scopus