The success of marketing management support systems


Journal Article

This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making. The paper concludes by outlining some key questions that still need to be addressed.

Full Text

Duke Authors

Cited Authors

  • Wierenga, B; Van Bruggen, GH; Staelin, R

Published Date

  • January 1, 1999

Published In

Volume / Issue

  • 18 / 3

Start / End Page

  • 196 - 207

International Standard Serial Number (ISSN)

  • 0732-2399

Digital Object Identifier (DOI)

  • 10.1287/mksc.18.3.196

Citation Source

  • Scopus