The polarizing effect of news media messages about the social determinants of health.

Published

Journal Article

Framing health problems in terms of the social determinants of health aims to shift policy attention to nonmedical strategies to improve population health, yet little is known about how the public responds to these messages. We conducted an experiment to test the effect of a news article describing the social determinants of type 2 diabetes on the public's support for diabetes prevention strategies. We found that exposure to the social determinants message led to a divergence between Republicans' and Democrats' opinions, relative to their opinions after viewing an article with no message about the causes of diabetes. These results signify that increasing public awareness of the social determinants of health may not uniformly increase public support for policy action.

Full Text

Duke Authors

Cited Authors

  • Gollust, SE; Lantz, PM; Ubel, PA

Published Date

  • December 2009

Published In

Volume / Issue

  • 99 / 12

Start / End Page

  • 2160 - 2167

PubMed ID

  • 19833981

Pubmed Central ID

  • 19833981

Electronic International Standard Serial Number (EISSN)

  • 1541-0048

International Standard Serial Number (ISSN)

  • 0090-0036

Digital Object Identifier (DOI)

  • 10.2105/ajph.2009.161414

Language

  • eng