The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms
Publication
, Journal Article
Kotha, S; Rajgopal, S; Venkatachalam, M
Published in: Journal of Business
April 1, 2004
Claims have often been made that the quality of online buying experience - Web site usability, product selection, the extent of customer confidence, and the quality of customer relationships - are crucial to the success of e-commerce firms. We posit that Web site usability and product selection can be competed away via imitation, while customer confidence and relationship services represent a sustainable competitive advantage. Evidence from the association between third-party ratings of online buying experience and firms' Tobin's q for a sample of 46 e-commerce firms during the period 1999-2000 is consistent with our posited hypotheses.
Duke Scholars
Published In
Journal of Business
DOI
ISSN
0021-9398
Publication Date
April 1, 2004
Volume
77
Issue
2 SUPPL.
Related Subject Headings
- Finance
Citation
APA
Chicago
ICMJE
MLA
NLM
Kotha, S., Rajgopal, S., & Venkatachalam, M. (2004). The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms. Journal of Business, 77(2 SUPPL.). https://doi.org/10.1086/381639
Kotha, S., S. Rajgopal, and M. Venkatachalam. “The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms.” Journal of Business 77, no. 2 SUPPL. (April 1, 2004). https://doi.org/10.1086/381639.
Kotha S, Rajgopal S, Venkatachalam M. The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms. Journal of Business. 2004 Apr 1;77(2 SUPPL.).
Kotha, S., et al. “The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms.” Journal of Business, vol. 77, no. 2 SUPPL., Apr. 2004. Scopus, doi:10.1086/381639.
Kotha S, Rajgopal S, Venkatachalam M. The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms. Journal of Business. 2004 Apr 1;77(2 SUPPL.).
Published In
Journal of Business
DOI
ISSN
0021-9398
Publication Date
April 1, 2004
Volume
77
Issue
2 SUPPL.
Related Subject Headings
- Finance