The malleability of environmentalism


Journal Article

In this article, we predict and find that self-perceptions of environmentalism are changed by subtle manipulations of context and, in turn, affect environmental behavior. In Study 1, we found that people exhibit greater positive assessments of their environmental behaviors (1) in the context of denying harm to the environment than in the context of claiming to help the environment, and (2) in situations where behaviors are evaluated subjectively than in situations where behaviors are evaluated more objectively. In Study 2, we explored the relationship between self-perceptions of environmentalism and environmental behaviors. Our data suggest that environmentally friendly behaviors may be promoted by leading people to perceive themselves as good environmentalists. © 2007 The Society for the Psychological Study of Social Issues.

Full Text

Duke Authors

Cited Authors

  • Wade-Benzoni, KA; Li, M; Thompson, LL; Bazerman, MH

Published Date

  • December 1, 2007

Published In

Volume / Issue

  • 7 / 1

Start / End Page

  • 163 - 189

Electronic International Standard Serial Number (EISSN)

  • 1530-2415

International Standard Serial Number (ISSN)

  • 1529-7489

Digital Object Identifier (DOI)

  • 10.1111/j.1530-2415.2007.00129.x

Citation Source

  • Scopus