The pot calling the kettle black: distancing response to ethical dissonance.

Published

Journal Article

Six studies demonstrate the "pot calling the kettle black" phenomenon whereby people are guilty of the very fault they identify in others. Recalling an undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral misconduct. Our findings indicate that to reduce ethical dissonance, individuals use a double-distancing mechanism. Using an overcompensating ethical code, they judge others more harshly and present themselves as more virtuous and ethical (Studies 1, 2, 3). We show this mechanism is exclusive for ethical dissonance and is not triggered by salience of ethicality (Study 4), general sense of personal failure, or ethically neutral cognitive dissonance (Study 5). Finally, it is characterized by some boundary conditions (Study 6). We discuss the theoretical contribution of this work to research on moral regulation and ethical behavior.

Full Text

Duke Authors

Cited Authors

  • Barkan, R; Ayal, S; Gino, F; Ariely, D

Published Date

  • November 2012

Published In

Volume / Issue

  • 141 / 4

Start / End Page

  • 757 - 773

PubMed ID

  • 22409664

Pubmed Central ID

  • 22409664

Electronic International Standard Serial Number (EISSN)

  • 1939-2222

International Standard Serial Number (ISSN)

  • 0096-3445

Digital Object Identifier (DOI)

  • 10.1037/a0027588

Language

  • eng