Color blindness and interracial interaction: playing the political correctness game.

Journal Article (Journal Article)

Two experiments explored the ramifications of endorsing color blindness as a strategy for appearing unprejudiced. In Study 1, Whites proved adept at categorizing faces on the basis of race, but understated their ability to do so. In Study 2, Whites playing the Political Correctness Game--a matching task that requires describing other individuals--were less likely to use race as a descriptor when paired with a Black partner than when paired with a White partner, a strategy that impaired communication and performance. In addition, avoidance of race was associated with Whites making less eye contact with and appearing less friendly toward Black partners.

Full Text

Duke Authors

Cited Authors

  • Norton, MI; Sommers, SR; Apfelbaum, EP; Pura, N; Ariely, D

Published Date

  • November 2006

Published In

Volume / Issue

  • 17 / 11

Start / End Page

  • 949 - 953

PubMed ID

  • 17176425

Electronic International Standard Serial Number (EISSN)

  • 1467-9280

International Standard Serial Number (ISSN)

  • 0956-7976

Digital Object Identifier (DOI)

  • 10.1111/j.1467-9280.2006.01810.x


  • eng